International Franchising as a Business Expansion Strategy

Abstract

The qualification work consists in studying international franchising as an effective business expansion strategy. The purpose of the work is to analyze the theoretical and practical aspects of international franchising, as well as to assess its prospects in Ukraine. The chapter 1 examines the theoretical foundations of franchising, its essence, types and features of international franchising. The advantages and disadvantages of using franchising as a strategy for international expansion are also analyzed. The chapter 2 is devoted to the analysis of international franchising as a business expansion strategy. Examples of successful international franchises, factors influencing the success of international franchising, as well as risks and limitations associated with this strategy are considered. The third chapter focuses on strategies for implementing international franchising in Ukraine. The stages of entering the international market, international franchise management models and prospects for the development of international franchising in Ukraine are considered.