Женский журнал «Ева» в контексте региональной прессы 90-х гг. XX вв. : историко-типологический аспект

Abstract

Статья посвящена истории российской прессы: анализируется региональный женский журнал конца XX в., который являлся новым типом издания и в условиях модернизации медийной среды стал массовым, синтезирующим интересы локальной гендерной аудитории. The article is devoted to the history of the Russian press: analysis of regional women's magazine in the late XX c., which is a new type of publication and in the context of modernization has become a mass media environment, gender Synthesizing the interests of the local audience. The model of regional women's magazine has been developed taking shape in terms of the domestic media market – women's press, based in the Soviet period, has lost its popularity, the international version of women's magazines just entering the Russian market, the local women's edition covers events at the regional level, interesting gender audience, and provided social, cultural information.The content of “Eve” was interconnected with the sociopolitical, economic and cultural issues, was a direct reflection of the society transformations.