Features of Public Communication: Rhetorical Skill and Language Manipulation

Abstract

The article analyzes the system and reveals the features of the public communication of the President of Ukraine, focuses on the means that determine his rhetorical skills and justified language manipulation. In the context of a stepwise sequence based on the confession of five stages (invention, disposition, elocution, memorial, action), Volodymyr Zelenskyi's speeches at international meetings are characterized, attention is focused on language units that ensure the growth of the perlocutionary effect and give the expression an emotional, evaluative and expressive color. It is noted that a quick transition to the essence of the speech, the presentation of clear arguments, the observance of the gradual presentation of information, the use of effective forms of communication and means of cognitive impact on the audience became the key to achieving the goal. It is noted that the chosen communicative behavior, the presentation of information in the plane of moral principles, the combination of shades of imperativeness and touchingness fully correspond to the conditions of communication. The article describes the main communication strategies and tactics that the head of the Ukrainian state adheres to at press conferences and during interviews with Ukrainian and foreign journalists. Among the priorities, correctness, mostly calm tone, the ability to move from one manner of communication to another are highlighted. Volodymyr Zelenskyi's daily appeals to Ukrainians are analyzed in detail, considered in the aspect of information and language design. The emphasis on patriotism, high morale, cohesion and resilience of the Armed Forces of Ukraine and the Ukrainian people as a whole, their inviolability in an effort to defeat the enemy and preserve the sovereignty and integrity of the state are determined as a trend.