Communication Strategies of Small Businesses in Ukraine
| dc.citation.conference | Topical issues of economics, finance, accounting and management | |
| dc.contributor.author | Yushchyshyna, Larysa Oleksiivna | |
| dc.contributor.author | Hulchak, Oleksandr Mykolaiovych | |
| dc.date.accessioned | 2025-01-07T09:43:17Z | |
| dc.date.available | 2025-01-07T09:43:17Z | |
| dc.date.issued | 2024 | |
| dc.date.submitted | 2024 | |
| dc.description.abstract | Small businesses in Ukraine play a crucial role in ensuring economic stability, job creation, and community support, particularly amidst the challenges of war and the COVID-19 pandemic. In response to these difficulties, businesses are compelled to develop effective communication strategies that enable them to adapt to changes, retain customer loyalty, and strengthen market positions. A communication strategy is a systematic tool that coordinates interactions with various audiences and helps achieve business objectives. Successfully implementing such strategies supports the survival and growth of small businesses in the modern context. | uk_UK |
| dc.format.extent | 15-19 | |
| dc.identifier.citation | Yushchyshyna L. O., Hulchak O. M. Communication Strategies of Small Businesses in Ukraine. Topical issues of economics, finance, accounting and management : conference proceedings (Tampere, Finland, August 21, 2024). Tampere, Finland: Scholarly Publisher ICSSH. Р. 15-19. | uk_UK |
| dc.identifier.uri | https://evnuir.vnu.edu.ua/handle/123456789/26979 | |
| dc.language.iso | en | uk_UK |
| dc.publisher | Scholarly Publisher ICSSH | uk_UK |
| dc.subject | Small business | uk_UK |
| dc.subject | communication strategy | uk_UK |
| dc.subject.udc | 005:338.2 | uk_UK |
| dc.title | Communication Strategies of Small Businesses in Ukraine | uk_UK |
| dc.type | Conference Abstract | uk_UK |