Multimodal Presentation in Academic Writing and Rhetoric: Balancing Persuasion and Interest
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Харківський національний університет імені В.Н. Каразіна
Abstract
The use of multimodal presentation in academic writing and rhetoric is gaining prominence due to
its potential to balance persuasion and interest. This approach involves composing across different
media, allowing students to engage with diverse semiotic resources to create persuasive and
engaging multimodal texts (Gagich, 2020).
Description
This study aims to explore the impact of multimodal presentation on university student
engagement and the development of persuasive presentation skills with potential applications in
teaching academic writing and rhetoric course to Foreign Philology Faculty students. The research
questions include: How does multimodal presentation assignment challenge university students to
consider rhetorical appeals and develop oral presentation skills? What is multimodal presentation
influence on university student engagement and the development of persuasive oral presentation
skills?
Citation
Kalynovska I. Multimodal Presentation in Academic Writing and Rhetoric: Balancing Persuasion and Interest. Multimodality and Transmediality: Interdisciplinary Studies: The Second International Conference, 19–20 April 2024. Kharkiv, Ukraine: V.N. Karazin Kharkiv National University. P. 88–89.